Cobalt Reiki Brand Launch

Designed a comprehensive brand strategy and visual identity for a local Reiki practitioner—our own Creative Director, Jenny. The focus was on creating an elegant and user-friendly customer experience for her brand launch, aimed at supporting both people and animals through energy healing.

The project encompassed logo design, visual assets, website and UX design, copywriting, brand strategy development, automated email nurturing workflows, Google Business Profile setup, payment and scheduling app integrations, and quality assurance.

Baker's Dozen Brand Collective

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Logo design

Created a sleek, contemporary identity featuring a calming color palette that captures the tranquility of energy healing. Cobalt, a versatile metallic element, possesses various properties in its different forms—ranging from isotopes used in cancer therapies to vibrant pigments for artistic expression.

This logo embodies the alchemical nature of cobalt, symbolizing the profound transformation brought by Reiki energy healing. The connection between the 'a' and 'l' in 'cobalt' highlights this relationship, complemented by a thoughtful blend of serif and sans serif fonts along with contrasting letter casing.

Web design & development

This experience is all about simplicity. As soon as visitors arrive at the site, they can easily explore information about Reiki and effortlessly schedule an appointment.

Google Business profile listing

Curated Cobalt Reiki's business listing to increase organic traffic and awareness by creating a premium experience.